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What: Dior “Secret Garden” video and photo campaign teasers.
Where: Palace at Versailles.
When: Full debut May 18, 2015
Extras: Rihanna is the first black woman to front a campaign for the noted French house.
Up CloseIf you took a sip of fashion tea recently and it tasted more floral than usual and all of a sudden a craving for bougie macarons or *cough* a Dior bag enthralled your being, we are pretty sure it has something to do with the recent teasers Dior released for Rihanna’s much anticipated campaign. In true Rihanna fashion, she gives major face while effortlessly modeling some elegant Dior pieces. Rihanna is the first black woman to be featured in a Dior campaign, which is a huge deal. In the fourth installment of Dior’s “Secret Garden” series, Steven Miesel shot the Bajan beauty at the Palace of Versailles. He said in a statement, “Rihanna’s mystery and intrigue combined with her razor sharp looks and sensibility, are the essential; perfect elements to create the stage for Secret Garden.” To add, it is not quite as fierce as Rihanna tends to be but more of a soft edge that harmoniously combines femininity, glamour, and a gentle calm one would experience after a storm, or before one. The campaign beautifully veers away from Dior’s usual girly aesthetic of uber cheekiness and delicate, soft femininity. There lies mysterious sexiness that mixes perfectly with the dark and eery backdrop of the night. One would be remiss not to mention the hair and make-up that gives a new definition to simplistic beauty. The cherry on top has to be the first teaser which has Rihanna’s back turned to the camera as she seductively walks up the Gabriel staircase inside of the Château de Versailles, while clutching a beautifully designed Diorama bag. It is giving me part vibes of Clue and a part Alice In Wonderland vibes. Don’t tap out of this highly anticipated visual fashiongasm just yet. Dior released two teasers in anticipation full debuts on Monday, May 18. We may need extra napkins. The tea is overflowing.
Watch the teaser below: